all-encompassingly

The BBC though it was interviewing Guy Kewney, of newswireless.net, for a segment on the Apple trial. But no, it was actually Guy Goma, who was at the BBC that day to apply for a job in their IT department.

The video is priceless.

The mix-up occurred when a producer went to collect the expert from the wrong reception in BBC Television Centre in West London.

The producer asked for Guy Kewney, editor of Newswireless.net, who was due to be interviewed about the Apple vs Apple court case.

After being pointed in Mr Goma’s direction by a receptionist, the producer - who had seen a photo of the real expert - checked: “Are you Guy Kewney?”

The economics and business studies graduate answered in the affirmative and was whisked up to the studio.

The real Guy Kewney explains a bit more:

Apparently the unflappable Mr Goma assumed the whole thing was some kind of initiation prank. His own speciality is data cleansing, and (my source inside the Beeb tells me) was “a little upset that nobody asked him about his data cleansing expertise.”

UPDATE: Here’s video of the BBC’s own recap of the mix-up, with comments from both Guy Kewney and Guy Goma.

UPDATE 2: It appears that the BBC had YouTube take down the video.