Totally Awesome Computers
If you have lived in Provo at some time during the past several years, you will appreciate this story:
The Daily Herald
SALT LAKE CITY — The owner of the “Totally Awesome” computer retail chain was charged Tuesday with reckless driving in his black Jaguar and brandishing a gun at neighbors who stopped him.Dell Buck Schanze was carrying a 10-mm Glock handgun seized by police but denied having waved it at residents in the confrontation on May 21…
Of course, this comes as no surprise to anyone who has had the privilege of watching Totally Awesome Computers’ ads on television.
Update: A humorous bit from their web site today. Coincidence?
Update: Eric Snider, the Provo humorist, also had a run-in with Monsieur Schanze.
Update: Yup. He’s a gun nut.
11 Responses to “Totally Awesome Computers”
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I thought this guy was a little weird. Especially when it turns out he was buddies with the suicide bank robber:
http://deseretnews.com/dn/view/0,1249,600130338,00.html
Odd.
I don’t know if there is a better word to describe this cat.
He always seemed a little ‘off’ to me too. He reminds me of that guy with the crazy suit on TV trying to sell you his book of secret ways to save money the government doesn’t want you to know about. Crazies, the both of them.
[...] ; AMIA Bombing Totally Awesome Update I would have added this to the previous post, but this is worthy of its own entry… Eric Snider, humorist [...]
He is crazy, but look how much we are talking about him due to that craziness! Craziness, dare I say genious. (well, a mild, marketing genious, that is)
I understand the “genious” in marketing and getting your name dropped in a lot of places, but name dropping because of crazy boy pulling out a glock isn’t exactly the best marketing tool.
If that guy was legitimately scared, then perhaps he was justified in brandishing his side-arm. Heck, I know if I was packin’ my .45, I wouldn’t have any quams about pulling out the barrel if I was afraid for my life.
As for the marketing, it’s obvious he makes a lot of money from it; thus, he’s justified in however he gets his message across, right, right?? I mean, money is the measure of all things, so yeah, he’s a freaking loony, marketing genious.
Marketing isn’t just about name recoginition, it also involves building brand equity. Clearly , Mr. Superdell has not understood that the brand that he is creating through his commercials is one that offends some people. Many (most even) people make purchase decisions based on brand more than price, look at cars, or clothes. Price is just one piece of the puzzle.
I just came from Nvidia’s website– I can find no mention of Mr. Shanze OR Totally Awesome Computers.
Go figure.
In response to Al on June, 8th…
The difference between “Superdell” and Matthew Lesko
(the government grant book guy) is that Lesko is normal when off camera (not true, just not when in commercial)
Lesko was on the Daily Show and was actually a very nice and interesting guy, Shanze on the other hand is always crazy and out of control… Shanze, take some credit for your own actions… you’re the mormon, act like one… there is something called humility ya know
also, it seems that Shanze finds it impossible to take anything he believes others should do and apply it to himself… being that he sees himself as perfection
If he believes in Jesus so much, then maybe he should follow his teachings. I don’t think Jesus would give customers $100 off a computer for bringing in their concealed carry permit!